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Who built this & why
Established 2012, Watercolor, Unpretentious

Learn watercolor the fun and easy way.

No fancy lingo. No overwhelm. Just simple steps, real progress, and the quiet joy of sitting down with a brush and actually finishing something.

300K+YouTube Subscribers
5 booksPenguin Random House
10,000+Students to Date
Jenna Rainey with a blue watercolor value study
You Can Do This

Imagine sitting down on a quiet Sunday morning, pouring a coffee, and actually finishing the painting you started.

Not a masterpiece. Not a career move. A real thing you made, with your own two hands, that did not exist yesterday. That is what this is.

Jenna Rainey at her home studio desk painting loose florals

My desk. Your new Sunday morning.

Watercolor supplies sprawled in chaos across a desk
The Part Nobody Talks About

You bought the brushes. You bought the paper. Now you are staring at a muddy mess.

You went to the art store. You walked out with 17 tubes, 4 brushes, and a pad of cold press. You set up your desk. You watched the tutorial. You mixed a blue that looked right on the palette, and then it went brown on the paper. The water jar is cloudy. The paper towel has a blob on it. You are sitting there asking the oldest question in this hobby.

"Is it me?"

It is not you. It is almost never you. It is the paper, the water, the brush angle, or the fact that nobody told you paint looks darker when wet and lighter when dry. Tiny mechanical things that turn into three months of self-doubt.

Jenna Rainey portrait
Your New Art Coach

I am Jenna. Hey friend.

I am a mom, a self-taught artist, and the person who spent 14 years figuring out the tiny mechanical stuff so you do not have to. I came from a finance background, which is a polite way of saying I had zero permission to call myself an artist when I started. I do now. Five books and a lot of ugly paintings later.

I teach the way I wish someone had taught me. Calm voice. No robotic narration. No "dive deep into the transformative power of watercolor". Just a steady hand, a brush, and honest instructions for the next 20 minutes of your life.

  • Best-selling author, 5 books via Ten Speed Press / Penguin Random House, including Everyday Watercolor, Flowers, Seashores, Sketchbook, and Postcards
  • 300K+ YouTube subscribers, over 3 million views on the Beginner's Guide to Watercolor free workshop alone
  • Featured by Harper's Bazaar, BuzzFeed, The Met, Staples, Princeton Brush, St Cuthberts Mill
  • Art retreats hosted in France, Italy, Morocco, Spain, Portugal, and Scotland
  • Self-taught, which is the thing I am most proud of, because it means you can learn this too
The Everyday Watercolor Companion Course

The video companion to my best-selling book.

Over 10,000 artists have already learned from this one. No fluff. No pretentious art school voice. Just me, a brush, and a camera.

The Everyday Watercolor book is what put me on the Penguin Random House list. The Companion Course is what I wish I could have handed every reader on day one. Every technique, every stroke, every failed first attempt you will forgive yourself for, demonstrated on camera so you can watch my hand instead of trying to decode a photo.

Jenna Rainey in her watercolor studio Jenna Rainey mixing watercolor
What Is Inside

Six modules. One calm voice. Zero shame.

Every lesson is the thing I wish I had been told before I wasted a year of Saturdays being frustrated at cold press paper.
Watercolor supplies flat lay
Module 01

The Supply Trap, and How to Walk Past It

You do not need 17 tubes of paint. You need 7 things and the nerve to ignore the rest.
  • The 7-item starter list I use for new students, with specific brands
  • How to tell a student-grade pigment from an artist-grade one, and when it matters
  • Why your first brush should be smaller than you think
Watercolor palette and paper swatches
Module 02

It Was the Paper the Whole Time

Hot press, cold press, rough, student-grade. Most beginners buy the wrong one and blame themselves.
  • Side by side tests of the same brush stroke on 6 different papers
  • Which paper to buy first, and when to graduate to the next one
  • The single cheap test I run before I trust a new paper
Jenna Rainey demonstrating a brush stroke
Module 03

The Four Strokes That Run Every Painting

Wet on wet, wet on dry, dry brush, lift. Four moves. Infinite paintings.
  • Why water-to-pigment ratio is the real variable, not the color
  • How to get a crisp edge and a soft edge on purpose
  • The "lift" trick I use to save every painting I almost ruin
Loose watercolor blue flowers by Jenna Rainey
Module 04

Your First Loose Floral, In One Sitting

The flower is the hook. The confidence is the payoff.
  • The 3-color palette I use when I do not want to think
  • How to paint a petal in one stroke instead of three
  • The deliberate mistakes that make a flower look alive instead of flat
Watercolor value study in progress
Module 05

Value Before Color

The reason your painting looks flat has nothing to do with color. It is value.
  • A 15-minute drill in one blue that will change how you see everything else
  • Why squinting is a real technique, not a meme
  • The three-step process I use to turn a good sketch into a real painting
Jenna Rainey reviewing finished paintings
Module 06

Finishing, Framing, and Sharing Without Apology

The ritual at the end of a painting matters more than beginners realize.
  • How to sign a painting without ruining it
  • The cheap frame trick that makes any loose painting look intentional
  • A script for when your mother-in-law asks if you painted that
Included Free

Enroll today and get these with your course.

Three printable companions built around the single biggest reason beginners quit in the first 30 days.

These are just example free bonuses meant to increase conversion rates on your main offer. This has been the difference between getting a 1x breakeven for my clients and getting a 4x return.

The 7-Supply Starter List

This doesn't exist yet. Vincent will build all of these for you. Scroll down to learn more.

Free Bonus 01

The 7-Supply Starter List

A printable 12-page guide that shows the exact 7 supplies a beginner needs, with photos, brand names, and links. Includes the "skip these 30 things" anti-list and both a $35 budget version and a $95 nicer version.

Printable PDF, 12 pages
The It's Not You, It's the Paper Guide

This doesn't exist yet. Vincent will build all of these for you. Scroll down to learn more.

Free Bonus 02

It Is Not You, It Is the Paper

A printable reference card with 6 watercolor papers side by side and the same floral painted on each, so you can see why the technique looks different every time. The paper buying guide that saves your first month of frustration.

Printable reference card, 2 pages
The 30 Ugly Paintings Workbook

This doesn't exist yet. Vincent will build all of these for you. Scroll down to learn more.

Free Bonus 03

The 30 Ugly Paintings Workbook

A printable workbook with 30 daily prompts, each on its own page, where you literally tape in your ugly painting. The physical form of "Create Something Every Day Even If It Sucks." The bonus that turns retention into a ritual.

Printable workbook, 32 pages

That was a redesign of your course sales page based on another page I made that generates $4 for every dollar spent.

Here is who built it, and why.

Vincent Nguyen

Vincent Nguyen, Growth Ninja

Full-Service Paid Growth for Founder-Led Brands

I run Facebook and Instagram ads for founder-led education businesses.

My clients are people like you: creators and educators who have built real audiences through years of hard work, great content, and word of mouth. They come to me when they are ready to pour fuel on what is already working.

I'm selective. The business has to genuinely help people, the customers have to love it, and I have to feel proud if someone found out I was behind the ads. Jenna Rainey checks every box.

Since January 2026

Not hypothetical. Not from three years ago. These happened in the last few months.

New York Times Bestseller.

Got a client onto the New York Times bestseller list. He had been chasing that goal on his own for over a decade. I built the campaign that finally got him there.

New York Times bestseller proof

$1M in 11 Days.

Generated nearly $1,000,000 in revenue through Facebook ads alone for a single client, in just 11 days. Same client, same product. Better strategy, better creative, better pages.

$1M dashboard proof

Sold Out a Live Event, Pro Bono.

Ran a volunteer campaign for a live event. Sold out every seat at 3x ROAS. I did it for free because I believed in the event.

Live event sold out proof

Created My Own Offer From Scratch.

Launched ads in beginning of March 2026 and already grossed $26K in the last 30 days.

Own offer grossed $26K in 30 days
11+ Years Running Ads Full-time, not a side gig
5+ yrs Avg. Client Retention Longest partnership: 2017. People stay because the math works.
How I Work

100% Performance-Based. Since January 2015.

I don't charge if it's not profitable. That's not a tagline. It's been the deal for over eleven years.

"You Cover the Ad Spend. I Earn My Keep."

I take a percentage of the growth I bring in, only after the math works. After ad spend. After your expenses. After my fee. If it's not profitable after everything is accounted for, where you make more than I do, I don't charge. That's why I only take on clients I'm confident I can deliver for. I never spend just to spend.

"Full-Service. Not Just Ads."

Facebook ads management is the core, but I also build the landing pages, create the ad visuals, and develop new bonuses designed to lift conversion rates on both the ads and the offer. Everything on this pitch page, the design, the copy, the bonus kit, is the kind of work I do for every client.

"You Keep Everything. No Strings."

Every page, bonus, and creative asset I build is yours. Use it for organic traffic, email campaigns, wherever. No exclusivity clauses, no extra percentages. If something I made helps your audience through a channel I'm not running, that's a win.

This Is What Your Ads Would Look Like

Two hooks. One product. Different nerves.

This is two concepts. I have dozens more in the full campaign file.
JR
Jenna Rainey
Sponsored
Your first 30 paintings are going to be ugly. That is the assignment. For the last 14 years I have been teaching watercolor to women who were told, usually by a middle school art teacher, that they "aren't creative." They buy the supplies. They bring them home. They stare at a brush like it might bite. The Everyday Watercolor Companion Course is the one I wish I could hand every student on day one. It is the video sidekick to the Penguin Random House book that over 10,000 people have learned from. No fancy lingo. No robotic voice. Just me, a brush, and permission to paint badly until it clicks. "I finished art school last year and no, they do not teach you this." Heather D.
Ugly first watercolor attempt
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JR
Jenna Rainey
Sponsored
"I finished art school last year, and no, they do not teach you this." Heather D. "Was not expecting as an art school graduate to be taught something new about the basics." Jessica. "I'm learning so much more in this course than I ever did as a fine art major in college." Carrie. Three students. Three art school degrees. One thing in common. I came to watercolor from a finance background. No BFA, no studio art credits, no permission slip from the art world. Just fourteen years of figuring out the tiny mechanical stuff that nobody ever taught those three women. If you stopped painting because someone told you that you weren't an artist, this is the course that calls their bluff.
Woman painting at cozy home studio
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Let's Talk About Growing Jenna Rainey.

No pitch decks. No high-pressure calls.
Email Vincent Directly vincent@growthninja.com